An article in today's adage.com discusses recruiting firm Spencer Stuart's latest survey on the longevity of chief marketing officers. The key result: The average CMO lasts in the job only 23.2 months, down from 23.6 just two years ago. More than 50% of CMOs surveyed had been in the job less than a year.
The causes? The implications? I have my thoughts, which I'll share in the comments. Your thoughts?
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.