London, 9th November 2006, Thursday: The Cumberland Hotel will be the site of the third annual Rethink Pink conference.
The organizers sent us this promo:
The theme for this year is Boom Boom BOOM—covering key growth trends in personalisation; the screaming need for Hi-TOUCH - lo-tech customer service; the shift from me to we and inclusivity; the inexorable strength of word of mouth marketing; the future feminisation of society; and finally the BOOMING boomer-women market ... the ultimate power consumers.
An international line-up of speakers will feature Cool Friend Fara Warner, author of The Power of the Purse, and Mary Brown from Imago Creative, coauthor (with Carol Orsborn and Paco Underhill) of the new book BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (coming soon).
You can get more details at www.rethinkpink.com.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.