dispatches from the new world of work

Rethink Pink! Third Annual Conference

London, 9th November 2006, Thursday: The Cumberland Hotel will be the site of the third annual Rethink Pink conference.

The organizers sent us this promo:

The theme for this year is Boom Boom BOOM—covering key growth trends in personalisation; the screaming need for Hi-TOUCH - lo-tech customer service; the shift from me to we and inclusivity; the inexorable strength of word of mouth marketing; the future feminisation of society; and finally the BOOMING boomer-women market ... the ultimate power consumers.

An international line-up of speakers will feature Cool Friend Fara Warner, author of The Power of the Purse, and Mary Brown from Imago Creative, coauthor (with Carol Orsborn and Paco Underhill) of the new book BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (coming soon).

You can get more details at www.rethinkpink.com.

Cathy Mosca posted this on 07/27/06.

Comments

Cathy, Thanks so much! I'm just over at the rethinkpink website now and I've found a host of great info to help me better reach my market!This is just what the doctor ordered.

Nellie

Posted by Nellie Moore at July 28, 2006 7:47 AM

PERFECT - mass sell to PINK - they buy most anything to the point of massive CREDIT CARD DEBT for themselves/family - AND not to mention USA/EU dine consumption FEEDINGS to massive OBESITY STATUS - viva la fem economy drivers - Starbucks & Chocolat c'est la vie ... Israeli women buff though!!!!!!!

Posted by sean at July 28, 2006 8:38 AM

As a woman of the BOOM generation, I'm constantly amazed at how marketers seem to have no idea that we exist. For example, clothes: with a few exceptions (e.g., j. jill), catalogs either feature anorexic teenagers modeling skimpy tops and belly-button-exposing pants, or middle-aged women in jacket dresses like our mothers wore. I'm in good physical shape, and have the money to spend on flattering clothes -- and there are millions more like me. Doesn't anyone want our business?

Posted by Paula at July 28, 2006 5:51 PM

What a fantastic website!! Loads of useful information!!!

Posted by Elliott at August 2, 2006 8:14 AM