It'll certainly never compete with "Just Do It!" or even HP's "Invent." But I do take a shine to Northface's "Never Stop Exploring."
(Moreover, the quality and design of their stuff is phenomenally good and consistent, to my mind.)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.