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IDEO Feature
U.S. News & World Report has a feature story about the design firm IDEO. It's definitely worth reading as it includes some fascinating examples of how IDEO has approached finding solutions to various complex problems, most notably the re-design of an emergency room. We've been watching the progress of IDEO with amazement for years. Founder David Kelley was interviewed about the company as one of our Cool Friends back in 2000. His brother Tom, the general manager of IDEO and who is quoted in the U.S. News article, has appeared as a Cool Friend twice (2001 and 2005). Be careful, though. If you read all four pieces in one sitting, you may catch innovation fever and find yourself compelled to camp out in the yurt in IDEO's lobby.
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Comments
We need IDEO fever or something very much like it.
When I ask folks "if I gave you a coffee shop, what would it be like?"; most answer, "Starbucks".
We seem to spend a lot of time wiping our innovative fingerprints off of most enterprises rather than putting them all over the place.
Thanks for the heads up on the article!
Posted by Michael Wagner at October 1, 2006 11:03 PM
Michael,
I attended a lesson in my MBA last week and, talking about innovation, we saw a GREAT visio abuot IDEO.
Really interesting and similar, for some extent, to what in SW Dev is called Agile Development.
Cool,
PierG
http://pierg.wordpress.com
Posted by PierG at October 2, 2006 4:46 AM