The "right" 15 words can reframe a major issue. And I found 'em, for me, relative to one of my "Top 10" strategic business concerns. New (and damn good) book from AARP boss Bill Novelli, 50+: Igniting a Revolution to Reinvent America. Stop the clucking, already. Of course it's institutionally self-serving. But that doesn't keep it from being damn good.
And here is the turn of phrase I love: "People turning 50 today have more than half of their adult life ahead of them."
Listening, you teen-obsessed weenies [oops, marketing "geniuses"]?
Trillions upon trillions of bucks.
Lots and lots of time.
And: Eager to spend.
Repeat: MORE THAN HALF!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.