Probably a book Tom will want to read: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman. What their publicist said: "A new book by brand strategists Mary Brown and Carol Orsborn, Ph.D., argues that marketers focused on the 18-34 age bracket may be missing the most lucrative demographic: Baby Boomer women who are now age 45-60."
You can get an excerpt from BOOM on marketing opportunities related to empty nest syndrome by clicking here.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.