dispatches from the new world of work

Cool Friend: Andrea Learned

Andrea Learned, coauthor of Don't Think Pink, has recently released an e-book through 800-CEO-READ titled 9 Minds on Marketing. Through interviews with the authors of nine books, Andrea provides a re-examination of the basic elements of marketing. She is also the founder of Learned on Women, and she writes a popular blog by the same name, both about marketing to women. We have often featured her blog on tpwireservice. Read the Cool Friends interview, her blog, or watch for her when you're snowboarding in Vermont.

Cathy Mosca posted this on 01/10/07.

Comments

Yes i have read Andrea's blog, she is one of the good writers.

Posted by Stephi at January 11, 2007 6:53 AM

1. Market to pink ALL the time - they'll buy anything

2. Hire pink front-liners - fatten them in the company cafeteria - hook them on sugary treat free breakfast so they show up on time

3. Make pink think they matter by putting up a poster of Pelosi & Hillary shopping on Rodeo Drive

Posted by sean_"sanctify"_pink at January 11, 2007 9:34 AM

Stephi - thank you for the kind words! My favorite part of writing/speaking is getting feedback like yours. On a person-by-person basis, it is wonderful to hear that what I've got to say resonates and gives readers/audience members a new perspective on marketing, in general, as well as marketing to women, more specifically.

Posted by Andrea Learned at January 16, 2007 9:06 AM

Great interview with Andrea. As a long-time friend (and editor!) of Andrea, I know that she is engaging, smart, fun and always interesting. Your interview captured all that and more. (Even a detail or two that I didn't know!) Nice.

Posted by Ann Handley at January 18, 2007 12:35 PM

thanks, ann. we had a good time talking with each other.

Posted by Erik Hansen at January 19, 2007 10:22 AM