Mary Brown and Carol Orsborn are the coauthors of BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman. At tompeters.com, we are glad to add Mary Brown to our list of Cool Friends. She spoke with us about the book, and about her work with J. Walter Thompson's BOOM: The 40+ Authority and Imago Creative, a marketing firm that she founded, the only one in the U.S. specializing in marketing to Boomer women. You can read her Cool Friends interview here.
Though she did not take part in the interview, we'd like to also introduce Carol Orsborn. She is known for her work addressing the concerns of the Baby Boom generation, and she is Senior Vice President and co-chair of Fleishman-Hillard's FH Boom. Carol also operates an online life mastery resource center for women: www.TheSilverPearl.com.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.