Reading and commenting on Nick's blog of June 29th, I realized that this is the tenth anniversary of the publication of "The Brand Called You" in Fast Company magazine (the actual date was August/September 1997; it seems like yesterday!). This is a good occasion for everyone to revisit that article and take a refresher course in why Brand You is so important. And, for those who've never read it, it's a good time to take a first look. Happy Anniversary to Tom and the Brand Called You!
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.