Tom has been saying "Be distinct ... or extinct" for ten years now, and he wrote the seminal book about personal brand distinction, The Brand You50. In an era where the war for talent is more competitive than ever, personal branding is becoming increasingly essential. From establishing your own personal strengths to aligning your values to those of your organization, becoming a Brand You is key.
To address this need, the tompeters!company is bringing a series of Brand You workshops to the public. Following a successful Boston session, the next destination is Denver, CO, on August 1. Partnering with Arapahoe Community College, the tompeters!company will provide a customized, one-day session, in which people from diverse organizations will explore the power of their brands, how to augment them, and how to put them to use.
For more information on the Denver event, click here, or for registration, click here. For those of you who can't make it to Denver, we'll be doing a workshop in Dallas in early October. For information on this Dallas event, other possible stops on the Brand You Road Trip, or the Brand You program in general, e-mail me at firstname.lastname@example.org.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.