dispatches from the new world of work

Brand You Road Trip

Tom has been saying "Be distinct ... or extinct" for ten years now, and he wrote the seminal book about personal brand distinction, The Brand You50. In an era where the war for talent is more competitive than ever, personal branding is becoming increasingly essential. From establishing your own personal strengths to aligning your values to those of your organization, becoming a Brand You is key.

To address this need, the tompeters!company is bringing a series of Brand You workshops to the public. Following a successful Boston session, the next destination is Denver, CO, on August 1. Partnering with Arapahoe Community College, the tompeters!company will provide a customized, one-day session, in which people from diverse organizations will explore the power of their brands, how to augment them, and how to put them to use.

For more information on the Denver event, click here, or for registration, click here. For those of you who can't make it to Denver, we'll be doing a workshop in Dallas in early October. For information on this Dallas event, other possible stops on the Brand You Road Trip, or the Brand You program in general, e-mail me at nickadams@tompeters.com.

Nick Adams posted this on 06/29/07.

Comments

Really enjoyed the cool friends interview with SG. He is a brand. I'm always clicking on his head to find out what he's thinking. I just bought The Dip and it's marvelous read. You can read it in one sitting but you might want to pace yourself on this one and really take your time. Great interview!

Posted by Herman Najoli at June 30, 2007 4:34 AM

As a loyal reader and activist of Fast Company magazine, I just kicked off the celebration of the 10-year anniversary of Brand You at The Blog Herald and my own blog.

Posted by Valeria Maltoni at June 30, 2007 11:12 AM

I'd like to note that the link to the "Brand You" article at Fast Company still works after ten years! Not only was Fast Company among the first to post all their content on the Web, but they made such a good plan for addresses to their articles that they have never had to change them. Here at tompeters.com, when we've switched to different technologies, we've had to change urls for certain pages. Cool Friends interviews, for example. If you had linked to our first interview in 2000, you would have had to update the link at least once. Not so with Fast Company. Since one of my duties here is linking to Tom's writing on other sites and keeping those links up to date, I really appreciate that fact. And I applaud them for keeping their content available. There's a one month delay to encourage people to buy the magazine, but they have never wavered in their commitment to making their past content easily available on the Web. Cheers for Fast Company!

Posted by Cathy Mosca at July 3, 2007 10:45 AM