Surely these are among the more stunning Branding-Worldchanging stories of the last 20 years:
How many are the product of careful market research?
How many are the results of visionary insaniac dreamers?
How many are at least partially the product of rather well-developed egos?
(Are there any market-research driven stories of a similar magnitude? Starbucks???)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.