We know that the women's market is booming and that many haven't taken full advantage of this market. Not so Harley-Davidson. They've noticed that there is a huge market of women who are buying motorcycles—about 100,00 a year. As stated in the New York Times today, "'Fifty percent of the population is female and there is pent-up demand,' said James L. Ziemer, Harley-Davidson's chief executive. 'We need to remove barriers.'"
Companies that remove the barriers and recognize the power of women buyers can cash in on a great market, but I think Tom's been saying that for awhile now.
How does your company take advantage of today's key markets, boomers/geezers and women??
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.