Comments

"The problem with Built to Last is that it’s a romantic notion. Large companies are incapable of ongoing innovation, of ongoing flexibility.”

“Increasingly, successful businesses will be ephemeral. They will be built to yield something of value – and once that value has been exhausted, they will vanish"

This idea works for software or movie companies etc. How does it work for car companies? (toyota does quite well) Does any want to buy a car from a company that makes a great car and then disaapears?
Or how about airliners? Can this work for grocery stores?
Most everything you talk about works for computer hardware-software hi-tech but how does it work for oil companies? How do small companies drill and refine oil they get from the bottom of the ocean? Or, in the future, how do small companies create and store vast quantiies of liquid hydrogen and deliver it to 'hydrogen stations' spread all across the land? Ipods are great, but if they all disappered overnight, I'd still make it to work as would most everyone else.

Posted by glenOrGlenda at August 18, 2007 7:27 AM

OK. What would be next?

Posted by Zpirit at August 19, 2007 12:55 PM

HI
I am trying to establish the effect of blogging on company's communications with their customers/stakeholders.
I.e. does the fact that it facilitates two-way communication
fundamentally alter the dialogue process?
I am doing the research as part of my dissertation for my course MA

Communications Management. It would help me greatly if you were to answer the short questionnaire below and send it to
r.crutchley@londonmet.ac.uk
Let me know if you require any additional information.

Kind regards, Rachel
Rachel Crutchley

Corporate blogging is a relatively new addition to the communications mix. In what ways do you think its evolution has affected corporations relationship with their customers/stakeholders?

In your view what role does corporate blogging play in the communications mix of organisations?

In your view what is the appropriate level of blogging in a company e.g. who (what level) should blog? How frequently?

What arrangements/safeguards (if any) are in place to manage your corporate blog? E.g. are comments censored before they are made live on the site?

Do you have, or have to adhere to any kind of corporate code when blogging?

Could you briefly outline how you feel blogs add or should add to the functionality of a company's communication with its customers/stakeholders?

In your view as blogging becomes more widespread how can we ensure corporate blogs are effective and useful?

Please comment on the future of blogging and communications and anything else you feel relevant?

Please pass this questionnaire on to anyone else in your company that also blogs on the company blog.
Many thanks

Posted by Rachel Crutchley at August 19, 2007 4:02 PM

Hi tom, don't know if u saw this linus torvalds interview.

http://www.efytimes.com/efytimes/21160/news.htm
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Q: What are the future enhancements/paths/plans for the Linux kernel? --Subramani R

Linus: I've never been much of a visionary -- instead of looking at huge plans for the future, I tend to have a rather short timeframe of 'issues in the next few months'. I'm a big believer in that the 'details' matter, and if you take care of the details, the big issues will end up sorting themselves out on their own.

So I really don't have any great vision for what the kernel will look like in five years -- just a very general plan to make sure that we keep our eye on the ball. In fact, when it comes to me personally, one of the things I worry about the most isn't even the technical issues, but making sure that the 'process' works, and that people can work well with each other.

Posted by Jay at August 19, 2007 10:52 PM