dispatches from the new world of work

Cool Friends: Pine & Gilmore

Joe Pine and Jim Gilmore are the guys behind the line that Tom has been using for years, "Experiences are as distinct from services as services are from goods," which is from their bestseller The Experience Economy: Work Is Theatre & Every Business a Stage. Their new book is Authenticity: What Consumers Really Want. Joe Pine and Jim Gilmore were the very first Cool Friends at TomPeters.com in 1999. At that time, they were putting the noun experience into the business lexicon in a big way, and they are currently doing the same for the adjective authentic. How do you know when something is really real? Read their Cool Friends interview to get their take on the subject, or go to their website, StrategicHorizons.com to learn more about their work. As I write, Authenticity is ranked #1 on Amazon.com among business books, in the category of direct marketing.

Cathy Mosca posted this on 12/20/07.

Comments

Cathy, I enjoyed the interview by Erik Hansen. Upon my first reading of the latest Gilmore and Pine collaboration, I realized that these authors had--yet again succeeded in "breaking through the clutter" of business-think-speak-buzz to create something extraordinary - through their discovery and chronicling of this emerging consumer sensibility.

Posted by Steve Dragoo at December 21, 2007 10:11 AM

Having enjoyed reading "Markets of One" and "The Experience Economy," I look forward to getting their newest book. They offer great insights that can most often be applied across the spectrum of business professionals.

Posted by Gary Davis at December 26, 2007 1:56 PM