Friday Edition

The model for future success from Tom Peters Company


Get the Blog Feed
What is RSS?

dispatches from the new world of work

Christmas (Cookie) Greetings

Gingerbread Man cookieFrom 1984 to 1994 Tom had a weekly column, syndicated by the Chicago Tribune, which ran in about 100 papers. This Christmas column appeared, we think, in about 1988. Thanks to a blog reader named Dorothy Lyskowski, who sent us a scanned copy of the one she had saved all these years! So, our Christmas offering to all our readers:

Lessons About Life, Enterprise, from Baking Christmas Cookies

A couple of hours in a hot kitchen can teach you as much about business and management as the latest books on re-engineering or total quality management. That's my take, anyway, after a bout of Christmas-cookie baking. Here are 11 lessons for life (and enterprise), fresh from the oven:

1. Engagement. Watching others helps, but you've gotta get your hands dirty. I hadn't made cookies for years, so I observed a friend do a few batches. I thought I was learning something, and I suppose I was—but nothing really clicked until my hands were covered with flour.

Lesson (for trainers especially): Cut the lectures. Get folks involved in "real stuff" very quickly!

2. A plan. I'm not keen on planning in general, but a time-tested recipe is a godsend. First, it's roughly "right." More important, it gives you the confidence to get started.

Lesson: Any plan is a help; it gives folks the sense they aren't aimlessly flailing.

3. Art. The plan is an outline—not Holy Writ. Plans, including recipes, are made to be tinkered with—and eventually torn up. Cookie making, software design, and real-estate lending are art. And it's the artists, not the slavish followers of others' recipes, who land in the world's halls of fame.

Lesson: Blind devotion to any plan is downright dumb!

4. Trial and errors. Yes, I'd watched a master at work (or at least a pretty good cook), but in my first hour of hands-on work, with instructions close at hand, I made dozens of mistakes, large and small. And in business life, real life, and cookie-making life, error is the fuel that drives you.

Lesson: Don't "tolerate" mistakes. Embrace them!

5. The same mistakes. "Mistakes are OK," some concede, "but don't make the same mistake twice."

Rubbish! I made virtually the same errors, in something as relatively simple as cookie making, over and over ... and over.

Lesson: Nobody ever did anything (interesting) right the first, or 51st, time.

6. A sense of humor. I was awkward at the start. (And at the finish.) I turned the kitchen into a disaster area. Kids and adults made their day laughing at me (or so it seemed). Experimentation—the nub of life and business—depends on learning to laugh at yourself.

Lesson: Learning is precisely about making a fool of yourself—often in public.

7. Perseverance. An ability to laugh at yourself and suppress your ego is key—but so is steely-eyed determination. Sure it was "just" cookie making. But I did want to do it right.

Lesson: Winners want to do everything well, no matter how trivial; and that takes focus and unrelenting drive.

8. Perfectionism. Certainly, the kitchen was a mess. Yes, I was the object of ridicule. But to master one's craft requires nothing less than pain-in-the-butt perfectionism. Most see artists, and creative types in general, as scatterbrained. I'm sure there are scatterbrained artists (and bakers), but their work doesn't end up in museums (or cookbooks).

Lesson: Creativity and perfectionism are essential handmaidens.

9. Ownership. It was made clear to me: I was responsible for the Christmas Eve dinner cookies. There were no backups available—and a long ginger-cookie tradition hung on my frail (i.e., incompetent) shoulders. The monkey was ensconced squarely on my back. So I did the job.

Lesson A: No ownership, no passion.
Lesson B: No passion, no perseverance.
Lesson C: There is no half ownership.

10. Accountability. When I'd helped with some previous cookie making (the day before), I'd screwed up the baking time twice. Now I was on my own. That should have made things more difficult. But, to the contrary, I was so attuned to the task that I didn't come close to blowing it.

Lesson: Until you're engaged in all aspects of a job, you don't fully engage.

11. Taste. OK, I'll brag: I made good cookies. Greatness takes practice—and exquisite taste. I may or may not practice more, but I doubt I'll ever become to baking what Tom Clancy is to techno-thrillers.

Lesson: If we want great products, we need to find, attract, and retain great creators. Period.

* * * * * *


If you'd like to get a copy to spread around, you can download one here as an MSWord file or in a PDF version.

Below ... a different kind of holiday photo. Tom sent it with this caption: "Nothing to do with the post, and I do not confuse myself with the King of the Beasts. But this is how I plan to spend my holidays." Source: His July trip to Botswana.

Lion_at_rest_sm.jpg

Cathy Mosca posted this on 12/24/07.

Comments

I think that photo is amazing ... it's hard to believe that you caught a shot of him in that position, Tom. Scary, really. He looks just like a King, too, don't you think?

Happy holidays to everybody from all of us at tompeters.com!!!

Posted by cathy mosca at December 24, 2007 1:07 PM


Happy Holidays everyone!
And Tom: please take a ridiculously embarrassing gondola ride with Susan for me.

Posted by Shelley Dolley at December 24, 2007 2:23 PM


Merry Christmas and best wishes for all from Poland.

Posted by mielno at December 25, 2007 11:33 AM


Cathy, I have an old binder filled with many, many of those columns which I've kept and still find useful. If you ever need to find some, email me, I may have some!! I had my assistant at the time get a Chicago Tribune every Monday, photocopy it onto better paper and put it in the book after I read it.

Good stuff...and it keeps!!

Joe
West Lafayette, Indiana

Posted by Joe Ely at December 25, 2007 3:53 PM


Mery Christmas Tom and everyone here, and thanks a lot for another year teaching Us...

Posted by Guillermo Buelna at December 25, 2007 4:40 PM


Here is a star of a different kind, to wish us all happy holidays.

http://ideaburger.blogspot.com/2007/12/happy-holidays-from-hills.html

Jay, from Bangalore

Posted by Jayakumar Hariharan at December 26, 2007 7:25 AM


I make up that during that african "siesta" there'll be some (or much) time for "dreaming" or " re-imagining". Nice paradox, isn't it?. I can't wait for 2008 for the "dreams" to come and...still few days of '07. Enjoy!

Posted by Liberto Pereda at December 26, 2007 11:34 AM


Thank you for re-posting "Lessons About Life, Enterprise, from Baking Christmas Cookies". I'm going to laminate this & put it up where it will remind me of some fundamentals" Steve, Auckland New Zealand.

Posted by Steve at December 27, 2007 6:08 PM women viagra australia


Thanks for sharing that post. I wonder if the columns are collected anyplace?

Posted by Wally Bock at December 29, 2007 8:37 AM


wally,
some of those columns are collected over here:
http://tompeters.com/columns.php

Posted by erik at December 29, 2007 8:48 AM


Interesting tidbit inside that column, that hints at the present state of Real Estate finacial affairs: "Cookie making, software design, and real-estate lending are art" As always, life imitates art !

Happy New Year to All !
Chris

Posted by Chris at January 2, 2008 8:58 AM


Joe, thank you! I will very probably call on you. After I went live with this post, I searched in more depth at the Chicago Tribune website. Their archives go back to 12/1/1852! But I couldn't find this one. I'll keep trying on occasion. And chicagotribune.com will be the first place I try whenever someone asks about an old column. You'll be second.

Posted by cathy mosca at January 15, 2008 6:52 AM



ARCHIVES

- May 2013

- April 2013

- March 2013

- February 2013

- January 2013

- December 2012

- November 2012 viagra online australia cheap

- October 2012

- September 2012

- August 2012

- July 2012

- June 2012

- May 2012

- April 2012

- March 2012

- February 2012

- January 2012

- December 2011

canadian pharmacy viagra for cheap

- November 2011

- October 2011

- September 2011

- August 2011

- July 2011

- June 2011

- May 2011

- April 2011

- March 2011

- February 2011

- January 2011

- December 2010

- November 2010

- October 2010

- September 2010

- August 2010

- July 2010

- June 2010

- May 2010

- April 2010

- March 2010

- February 2010

- January 2010

- December 2009

- November 2009

- October 2009

- September 2009

- August 2009

- July 2009

- June 2009

- May 2009

- April 2009

- March 2009

- February 2009

- January 2009

- December 2008

- November 2008

- October 2008

- September 2008

- August 2008

- July 2008

- June 2008

- May 2008

- April 2008

- March 2008

- February 2008 buy generic viagra uk

- January 2008

- December 2007

generic viagra uk paypal

- November 2007

- October 2007

- September 2007

- August 2007

buy generic viagra online in australia

- July 2007

- June 2007

- May 2007

- April 2007

- March 2007

- February 2007

- January 2007

- December 2006

- November 2006

- October 2006

- September 2006

- August 2006

pfizer viagra online

- July 2006

- June 2006

- May 2006

- April 2006

- March 2006

- February 2006

- January 2006

- December 2005

- November 2005

- October 2005

- September 2005

- August 2005

- July 2005

- June 2005

- May 2005

- April 2005

- March 2005

online canadian pharmacy generic viagra

- February 2005

- January 2005

- December 2004

- November 2004

- October 2004

- September 2004

- August 2004

- July 2004

- June 2004

best buy on viagra

- May 2004

- April 2004

Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.

What Tom's Reading Archives

- February 2004

- August 2003

- March 2003

- September 2002

- March 2002

- September 2001

- April 2001

viagra over counter

- March 2001

- June 2000

- September 1999

OBSERVATIONS ARCHIVES

- July 2004

- April 2004

- February 2004

- May 2003

- March 2003

- June 2002

- April 2002

- March 2002

- February 2002

- January 2002

- December 2001

- November 2001

- October 2001

- September 2001

- August 2001

- February 2001

- January 2001

- December 2000

- November 2000

- October 2000

- September 2000

- August 2000

- July 2000

- June 2000

- May 2000

- April 2000 viagra discount

- March 2000

- February 2000

- January 2000

- December 1999

- November 1999

- October 1999

- September 1999

right now

What we're talking about
on the front page.