Thursday Edition
Anna Bernasek is the author of The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future and a newly minted Cool Friend. Erik Hansen discusses integrity and how dependent it is on trust with Anna in the latest interview. To find out more about Anna, visit her site.
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Steve Yastrow
Your White Room
A lot of you comment when he blogs, so you might want to see Steve Yastrow live on the Fox Business Network.
Steve will be speaking to Neil Cavuto on the show named Cavuto, Thursday, 31 January 2008, 6:00 p.m. Eastern (U.S.) time.
Fox Business Network is a new cable TV network in addition to Fox News Network. Search your cable stations.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.
Comments
Bravo Steve! I'll be tuned in.
Thanks, Cathy, for letting us know.
Posted by Judith Ellis at January 30, 2008 11:26 AM
Good job Steve. I won't be able to catch it. Let us know if they post it on their website.
Posted by Todd at January 30, 2008 12:40 PM
I'll certainly keep my eyes on Fox (which I generally don't) on Thursday. Steve regularly incites thought-provoking conversations. What will he be talking about?
Posted by Tom O'Leary at January 30, 2008 1:51 PM
I'll be talking about Super Bowl advertising, taking the contrarian view that it is usually a waste of money and a bad investment.
I will be posting a copy of the interview on my site, so thanks for asking, Todd.
Posted by Steve Yastrow at January 30, 2008 2:12 PM
Good luck Steve - you will be brilliant!
Posted by Trevor Gay at January 30, 2008 2:31 PM
Cool. I just posted some previews of Super Bowl ads on my blog today at www.messagingtimes.com/blog/?p=1304
I look forward to the show.
Break a leg Steve!
Posted by Tom O'Leary at January 30, 2008 2:47 PM
So, Steve, they saved the best for last. I loved your contrarian view of the Super Bowl advertising blitz. But I must admit to loving many of those commercial, especially those of years past. They were like little mini dramas. Maybe it's the artist in me. But do I buy because of them? Probably not. Does it help network business? Probably so!
Posted by Judith Ellis at January 31, 2008 8:18 PM