Got an email through the website pointing me to this blog at ideasonideas.com that attacked an ad agency exec for being clueless about banner ads. I had to admit that if not clicking on banner ads makes one clueless, then I must be counted among the clueless as well.
But, before my sentencing ...
I do an insane amount of shopping on the Web (I'd bet I go online 30-50 times a day if I'm not speechifying), so does my wife, for any damn thing-category you can name, from clothes to food to books-DVDs-song downloads to trips to used stoves, etc, etc. Moreover, her home furnishings company does 50% of its sales on the Web, and the share is growing. For me, tompeters.com, ad-free incidentally (I'll explain if you'd like), has become my best marketing tool ever, ever, ever.
But neither my wife nor I is a banner-ad user, and I admit to harboring suspicions that Google is over-priced. I am at work on a Japanese garden at home (or will be when the weather allows, a jillion Vermont days from now). Among other things, I-we want a little bridge over a wee stream, the sort I saw a picture of somewhere, Web, mag, whatever. Now what? Susan's and my "now what" is 100% Web, but 0% banner ad. And, indeed, God bless Google. I simply typed in the search box "build or buy little bridge to traverse narrow stream," or some such. As I recall I had 87,000 choices, a surprise, but no surprise, given the # of words I used. Obviously, most were useless-unrelated. But after 15 minutes, and digging waaaaaaaaaaaay down beneath the top 10 or 20 (I always look for stuff deep down just to see what's there), I had a nice starter list of perhaps 20 leads; better yet, my mind, re possibilities, had been stretched beyond recognition. Now to me (old, 65) and my wife (none of your business), that was truly wondrous—100% use of the Web, circa 2008. But not banner ads.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.