This promotional video for (our Cool Friend) Dan Pink's new book, The Adventures of Johnny Bunko, is pitch-perfect. It's hip, it has a sense of humor, but most importantly it captures the energy and the message of the book. Dan might as well have thrown down the gauntlet. The challenge is not whether you can create a splashy video for your new book or product, it's whether you can communicate quickly and effectively the distilled essence of its brand. Don't forget, it has to be compelling enough for your friends to want to share it.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.