Nothing Is Irrelevant
Check the reception desk.
Check the reception area.
Check the bathroom.
Check your last Client email.
Check 10 "little things."
Is each one stunningly, amazingly excellent?
Does each one confirm & extend & broadcast your "brand promise"?
Your training department?
Your 3-person accountancy on Main Street?
Your BigCo division?
(Remember: You are in control. There are things you cannot make happen, to be sure; but you can project Brand Excellence on a thousand "atmospherics" that determine Client-Employee perception.)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.