Don't let the "enemy" rule your life. Try your damnedest to follow the exact advice of Mr McCue above: "Literally don't think about them."
Easier said than done, no doubt, but awareness is a start. That is, direct conversations away from "What is Microsoft doing?" ("What is the accountancy across the road doing?") And focus instead on, What new and cool things are we doing for our customers? (And, perhaps, see above, send a few good customers flowers today to thank 'em for their biz.)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.