dispatches from the new world of work

Cool Friend #132: David Meerman Scott

Why do some ideas spread like wildfire, while others never get noticed? Especially on the Web, news can go around the world in minutes, if not seconds. Our new Cool Friend, David Meerman Scott, has a book coming out in March called World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. In the book, and in his conversation with Erik, David prescribes specific strategies to turn your message into an online viral phenomenon. You can learn more by reading his Cool Friends interview, visiting his website, or catching up with his blog: www.webinknow.com.

Cathy Mosca posted this on 01/19/09.

Comments

Erik... Another great interview... beware though this one might start a world wide rave... David is definitely on the money with his comment about not promoting your products but promoting your interest in other people and in turn in what might interest them... David is prepared to be a 'cool friend' to people without any sense of or need for a kick back... This is a C21st mindset that will bring him great satisfaction in 2009 and beyond - it might also unwittingly bring him fame and fortune.....

Cheers,Richard.

Posted by Richard Lipscombe at January 19, 2009 8:40 PM

Thank you for the interview. Paul Potts' Nessun Dorma has a lot to be desired. But I appreciate the point. Besides his heartwarming story, I suppose others were introduced to opera who may not have been otherwise. OK. But this does not necessarily turn into something of value, besides a purely artistic one. I also remember running into that Fred guy online. I must admit to watching a few of his videos. Wow!

Fred has millions of views for each of his videos and loads of comments. He's infectious and not because he's funny or terribly interesting for me. He's just out there. (So, I listened.) I suppose this is why people tell other people about him. I think I heard that he had a movie out. I would not go to see it, though. Perhaps countless of young people did. I wonder if it did well. Would people pay to see him?

What are the beneficial outcomes of such World Wide Raves besides community for business owners?

Posted by Judith Ellis at January 19, 2009 9:05 PM

Great interview, David and Erik. Really enjoyed it ... David, you've done it again, and given us very clear steps for understanding (and hopefully creating) World Wide Raves. Can't wait to read the book!

Steve

Posted by Steve Yastrow at January 20, 2009 12:22 AM

Download David's ebook (linked at the interview). Also excellent.

Posted by Steve Yastrow at January 21, 2009 10:24 AM

thanks richard and steve for your kind words. i thought dms and i had a good time. glad you enjoyed the read.

Posted by erik at January 21, 2009 12:08 PM

oops! and thanks to you, too, judith.

Posted by erik at January 21, 2009 12:09 PM

No worries, erik, at all! I have a few other questions for David. I wonder if he will be dropping through?

Posted by Judith Ellis at January 21, 2009 2:07 PM

not sure if he's going to show up. his email is at the bottom of the interview and here's his twitter address: www.twitter.com/dmscott

Posted by erik at January 21, 2009 2:36 PM

Cool! Thanks, erik!

Posted by Judith Ellis at January 21, 2009 3:11 PM

Excellent, thanks for catching up with David Meerman Scott.

I've become a fan of his blog, Web Ink Now, and am impressed at how DMS 'calls' things before they happen (like suggestions for Century 21 regarding TV advertising).

Love the 'Cool Friend' feature!

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Posted by Joe Mescher at January 22, 2009 1:10 PM