Why do some ideas spread like wildfire, while others never get noticed? Especially on the Web, news can go around the world in minutes, if not seconds. Our new Cool Friend, David Meerman Scott, has a book coming out in March called World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. In the book, and in his conversation with Erik, David prescribes specific strategies to turn your message into an online viral phenomenon. You can learn more by reading his Cool Friends interview, visiting his website, or catching up with his blog: www.webinknow.com.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.