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Creativity Award in Tough Times
Tough times require a special emphasis on creativity. My top award to date (I'm late on this) goes to Hyundai, for its program of allowing a purchase to be returned within a year if the purchaser becomes unemployed.
Bravo, for the decency, for the marketing value, and for unadulterated creativity!
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Comments
Fabulous - there is hope, after all, in the leaders of some of our organisations!
Posted by Trevor Gay at January 22, 2009 6:26 PM
... the car dealer would have taken it back anyhow if the leasing payments cannot be made... . That's is a very sound business approach and even has now received a creativity award! Indeed - True excellence ;-)
Posted by Andreas at January 23, 2009 3:52 AM
What a great idea.
Another good idea would be for banks to pay your mortgage for 6 months, if you lose your job...
Great blog.
Posted by Gordon Whitehead at January 25, 2009 5:00 PM
The dealer would have taken it bank but it would be a "voluntary repo" and harm the customers credit report. Bravo to Hyundai.
Posted by Tricia Brommit at February 24, 2009 8:13 AM