Comments

Ah, very nice! Smiling aloud here! This is quite important indeed.

Posted by Judith Ellis at April 15, 2009 6:30 AM

I'll show my ignorance but so be it.

What is nudgery?

Posted by Arnaud at April 15, 2009 8:20 AM

Fair enough, Arnaud. I made it up!! The idea of "nudge" is that a little push in the right direction can have a huge systemic impact. If what you are doing is "nudging" (a real word), then I decided that you are a "nudgist" practicing "nudgery." Whatever!

Posted by tom peters at April 15, 2009 8:52 AM

arnaud, check out the Cool Friend interview with Richard Thaler, author of "Nudge" for more info on the topic: http://is.gd/syQ5

Posted by erik at April 15, 2009 8:58 AM

"You are a nudgist practicing nudgery."

This is just incredibly funny to me! But I'm totally for nudging. I'm a nudgist.

Nudging feels akin to the Mead quote: "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

With nudging, though, there is also the implied power of the individual, regardless of position, to get the ball rolling. Cool!

erik - That's a great interview. Thanks!

Posted by Judith Ellis at April 15, 2009 9:47 AM

I am waiting for someone to mistype "I'm a nudgist"

Seriously I really like the ideas here - there is an elegant simplicity about these ideas. In a world of band aids stuck on band aids there is not enough appreciation of simple elegant solutions. A good idea has beauty - it just feels right.

Posted by PaulH at April 15, 2009 10:44 AM

LOL!!!

Posted by Judith Ellis at April 15, 2009 11:40 AM

Clients get emails from me all the time saying Hi it's the nudge here!

Being a nudgist is a great way to be pushy without being obnoxious - people like the word.

Posted by Catherine at April 15, 2009 2:51 PM