Comments

There are some great examples of innovation across the non-product, non-technology components of a business. The first car companies that started shipping cars with protective film of the commonly scratched areas, Apple with the most extraordinary packaging of products that just screams quality, Amazon's amazing distribution systems, Costco's membership model, original shareware's free pricing strategies that rely on paid upgrades or table updates like tax tables, Googles 20% "do what you like" time

Posted by Jason Bresnehan at March 22, 2010 3:08 AM

Great clip - Well said Tom!

Leading on from that - how about personal R&D? I know some people take time out for personal development and training but R&D is different from training and growth- that's about improving skills and knowledge that already exist. R&D is about inventing stuff that is new.

This video made me think - what does personal R&D look like? If it's good for X&Y corp shouldn't brand me be doing it as well?

You should be taking your chosen area of expertise and coming up with brand new approaches and ideas.

Posted by PaulH at March 22, 2010 8:34 AM

PaulH, spot on. I'd revise clip to include if I had the opportunity.

Posted by tom peters at March 22, 2010 11:26 AM