In video number 36 from The Little BIG Things Video Series, Tom uses an example from Cool Friend Dan Coyle's The Talent Code to show how much more effective you are when you're engaged with what you're doing. Sounds simple, but the example provides an argument for adding challenges to your work.
You can find the video in the right column here at tompeters.com or you can watch the video on YouTube. [Time: 2 minutes, 23 seconds] You can also download a PDF transcript of the video's content: Brand You: Engage Your Brain.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
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