In video number 38 from The Little BIG Things Video Series, Tom describes just how powerful storytelling can be and argues that's why it's essential to turn your brand into a story.
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 1 minutes, 55 seconds] You can also download a PDF transcript of the video's content: Strategy: The Story is More Powerful than the Brand.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.