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Little BIG Video #39
Brand You: Never Trash Your Competitors

In video number 39 from The Little BIG Things Video Series, Tom reminds us not to stoop so low as to badmouth the competition. It may be a simple truth, but it's a valuable one.

You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 2 minutes, 38 seconds] You can also download a PDF transcript of the video's content: Brand You: Never Trash Your Competitors.

Shelley Dolley posted this on 09/10/10.

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Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.