In video number 44 from The Little BIG Things Video Series, Tom does the math for you. It all comes down to lunch. Never Waste a Lunch!
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 2 minutes, 18 seconds] You can also download a PDF transcript of the video's content: Strategy: 12 x 20 = 240.
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
What we're talking about
on the front page.