Martin Lindstrom, our new Cool Friend, has sparked a debate over the ethics of neuromarketing with his book Buyology: Truth and Lies About Why We Buy. How much should brands tap into our subconscious in order to sell to us? Read the Cool Friends interview to find out what strategies brands can and are using to attract us at a subliminal level. View our Archives for past interviews.

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800-CEO-Read
Ageless Marketing
andHow To Reach Women
Katya Andresen
Tom Asacker
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Martha Barletta
Dave Barry
Ed Batista
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Ben Casnocha
Change This
Church of the Customer
Clear Path International
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Cary Cooper
Core77
Coudal Partners
Creating Passionate Users
Mark Cuban
design*sponge
Jory Des Jardins
Betsy Devine
Don the Idea Guy
Dooce
Down the Avenue
Daniel W. Drezner
Esther Dyson
eHub
English Cut
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Escapable Logic
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gapingvoid
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Daniel Harrison
Tom Hayes
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IDEO Eyes Open
iinnovate
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Joi Ito
Rich Karlgaard/Forbes
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Leading Blog
Learned on Women
Lawrence Lessig
Martin Lindstrom
Chris Locke
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Made to Stick
John Maeda/SIMPLICITY
David Maister
Management by Baseball
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Mavericks at Work
The Messaging Times
Metacool
Name Wire
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NEXT> by Ramla
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John O'Leary
Paris Daily Photo
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Penelope Trunk
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Wild Women Entrepreneurs
Susan Willett Bird
The Wisdom of Improv
WonderBranding
Wooster Collective
Steve Yastrow

Photo Credits

Photograph of Tom Peters taken by Allison Shirreffs