Dan Ariely is a behavioral economist. As such, he studies how people will act in a wide range of financial transactions, and—surprise!—it's not always rationally. His book is Predictably Irrational: The Hidden Forces that Shape Our Decisions, and you can learn more about it and Dan's research in our Cool Friends interview. We think this is one you won't want to miss. Also, you can download this MP3: Three Things from Dan Ariely. View our Archives for past interviews.

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