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FIRE ALL MALE SALESPEOPLE! HIRE FREAKS! TOM PETERS' NEW BOOK SOUNDS ANGRY WAKE-UP CALL TO CORPORATE AMERICA
IN Re-imagine!, PETERS REINVENTS AMERICAN BUSINESS WITH PASSION, DESIGN, AND WOMEN AT THE HELM
In his first book of the post-Enron, post-boom, post-9/11 era, Tom Peters, America's most influential business thinker, proclaims that the old business playbooks are useless in a new world that's messy and chaotic.
Declaring war on the worthless rules, absurd organizational barriers, and petty corporate middle managers that stand in the way of creativity and success, Re-imagine! Business Excellence in a Disruptive Age (DK Publishers; $30.00, U.S./$40.00, Canada, hardcover; October 15, 2003) lays out the new ground rules for uncertain times where screwing up, destroying, and thinking weird rule the day.
Putting his money where his mouth is, Peters has teamed with DK Publishing—a publisher renowned for its creative visual style—to re-invent the business book by introducing vibrant color, bold graphics, and head-turning design to a genre better known for mind-numbing text and charts. The result is an in-your-face anti-handbook in sync with our rapidly changing world.
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Re-imagine! Press Kit
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