"Tolerate nothing less than 'Departmental excellence and coolness.'" Tom Peters
More fun today! Spoke in Orlando to NCR users conference ... those who run "data warehouses." (I.e.: humongous data repositories at the likes of Sears or Wal*Mart.)
Started by telling them I thought "data warehouse" was a wretched term! Sounds dull. They ain't! In Internet world … mass customization world … the "data warehouse" is the (potential) Strategic Engine of the Corporation. (E.g.: Dell, Amazon.com.)
Words/titles/names are important!
Dull name = Dull image = Unimaginative role in the corporation.
My session to 2,000 was led off by a brief, live, vibrant rock performance. I said I thought "data warehousers" ought to imagine themselves as "Rock Stars of the IS/IT Age." Hint: I meant it! (Hint: They liked it!) (Hint: Why not?)
Bigger issue: "Depts." that are seen as "cost centers" and/or "support functions." Horrible -- and I hope misleading -- image. Data warehousers, I said, are in the "sales, customer retention/loyalty, service, customer R&D 'business.'"
(This came just three days after the CEO of Bentley Systems, Inc. thanked me for treating engineers and architects as "sources of scintillating value-added in the brain-based economy" rather than "overhead." Why -- oh why -- these dreary images????)
(One convert: On the way out of the hall at the NCR event, one fellow accosted me and said he "absolutely" would change the name of his group. Hooray! One for two-thousand … not bad.)
Before blogging became all the rage, Tom was posting book reviews and Observations (essentially early blog posts) to this site. You can find the archives below.
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