Talk with Tom"Who are you? Why are you here? How are you unique?" Tom Peters
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May 2003
Why This Book?
An Aussie reporter asked me recently about the origins of Re-imagine! I answered in terms of war & peace & commercial effectiveness alike. The following leapt from my lips, and I was intrigued by what I'd said. Dangerous, I well know; and it may wear off. But herewith, not a bad rationale, at the highest level of abstraction, for what we're about and the possible importance thereof:
It is the foremost task—and responsibility—of our generation to re-imagine our enterprises and institutions, public and private.
(Alts: It is the most urgent task ...) (The task by which our generation will be measured is the degree to which we re-imagine ...)
Grandiloquent? Sure. But I've been bugged by one and (almost) all for the ... Big Idea ... behind the Big Book. Soooo ...
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