"Creativity-by definition-comes from mixing things up." Tom Peters

President of Environmental Defense Fund, and coauthor of Earth: The Sequel—The Race to Reinvent Energy and Stop Global Warming, Fred Krupp is our new Cool Friend. The book is a field guide to innovation in the alternative energy industry, primarily through a cap and trade law. Not familiar with cap and trade? Read the Cool Friends interview here. View our Archives for past interviews.

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